Estate near the Slowinski National Park and in the environment of the most beautiful and widest beaches of the Baltic Sea needed a family-friendly identity.
The main identity hues cold blues — the color of sky and sea — and bright red and orange — colors connected with warmth and sun — immediately evoke associations with summer.
Joyful illustrations portraying satisfied characters were used in the entire identity, from promotional and informational materials or even on the walls inside the building, e.g. greeting guests.
To build good associations with the brand, subtle labels and branding were placed throughout the estate.