Jumpcity – branding for trampoline park

Energy, joy, and breaking gravity - that’s Jumpcity, a unique network of trampoline parks. Brand loved by children all over Poland.

Due to dynamic development, my task was to refresh the current identity system. The main issue was to create a brand that looks fun and safe to play with.

Working in-house, I had the opportunity to observe the real needs and problems of a brand. In this way, I was able to test the effects of the materials used inside or outside of the park.

Social media play an important role in communication with the client. So that's why I developed a simple and vibrant graphic style that allowed for fast creation of very effective content.

An important part of the project was to create a clear information system inside the park. Starting with wall decorations, through wayfinding, ending with a digital signage system.

Practical gadgets helped to increase local brand recognition.

Work scope:

  • Idenity Design
  • Social Media
  • Print Design
  • Webdesign

My role:

  • Art Direction,
  • Graphic Design

Team:

  • Creative Director: Szymon Krupnik
  • Social Media Manager: Aneta Seweryn
Airspace
Łebska Ostoja