Due to dynamic development, my task was to refresh the current identity system. The main issue was to create a brand that looks fun and safe to play with.

Working in-house, I had the opportunity to observe the real needs and problems of a brand. In this way, I was able to test the effects of the materials used inside or outside of the park.

Social media play an important role in communication with the client. So that's why I developed a simple and vibrant graphic style that allowed for fast creation of very effective content.

An important part of the project was to create a clear information system inside the park. Starting with wall decorations, through wayfinding, ending with a digital signage system.

Practical gadgets helped to increase local brand recognition.