Airspace – branding for space theme park

Airspace is a completely new approach to entertainment for children in Poland. The creators of Jumpcity wanted a new place where the fun is still about jumping. But this time in a completely different way.

Airspace Logo

We faced a huge challenge when creating a completely new theme park. Our task was to create a fun and safe place, where the youngest wants to play and be physically active.

Photo of kids in AirspacePhoto of kids in AirspacePhoto of kids in Airspace

The logo and identity were created to evoke associations with softness and safety. The inspiration for the sign was the design of badges from space suits and space missions.

Photo of Airspace BilboardPhoto of Airspace BilboardsPhoto of Airspace PosterPhoto of Airspace branded InvitationPhoto of Airspace VouchersPhoto of Airspace Gift Card

By building a completely new brand, we wanted it to be remembered by parents very well, which is why we have prepared a lot of various kinds of gadgets. Starting with jellies and stickers, through reflective pins, to a memory game.

Photo of a Airspace reflective gadgetsPhoto of a Airspace Tyvek® WristbandsPhoto of a Airspace reflective gadgetsPhoto of a Airspace branded socksPhoto of Airspace Memory Game

Building an online presence was the key point in building trust in first clients. Our main idea was to educate and entertain kids with fun facts about the galaxy based on park attractions.

Airspace Facebook postAirspace Facebook postAirspace Facebook postAirspace Facebook postAirspace Facebook postAirspace Facebook post
Photo of Airspace web page on laptopPhoto of Airspace Facebook page on mobile phone

Work scope:

  • Logo Design
  • Idenity Design
  • Social Media
  • Print Design
  • Webdesign

My role:

  • Art Direction,
  • Graphic Design

Team:

  • Creative Director: Szymon Krupnik
  • Social Media Manager: Aneta Seweryn
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Jumpcity